The building of the Katze Dam in Lesotho, the re-building of Champman's Peak Road, and the building of a soccer stadium in Cape Town have all featured in TV commercials for Carling Black Label.
Carling Black Label
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Champion Men Deserve Champion Beer
Carling Black Label is one of South Africa’s most well-known and well-loved beers.
With 21 international awards for taste under its belt, Carling Black Label is truly a Champion Beer. Recognised as being a beer that’s full-bodied, well-rounded and truly rewarding, men across South Africa and international taste experts continuously choose Carling Black Label as their beer of choice.
Carling Black Label first hit South African shores in 1966.. The first advertising campaign kicked off with a “cowboy” theme, where the cowboy represented a hero who deserved a cold Carling Black Label as a reward for a long day’s work.
In the early nineties Carling Black Label continued to reflect the spirit of the times. It was an era when South Africa’s workers felt proud of their role in society as nation builders. Carling Black Label recognised these workers as ‘heroes’ who were strong, honest and hardworking and therefore deserved the rewarding taste of a Carling Black Label at the end of the day
At this time, Carling Black Label also began to win major awards in brewing competitions around the world. By 1996, Carling Black Label had been honoured twice at the World’s Best Bottled Lager competition.
Since then Carling Black Label has won a total of 21 awards, the latest being a gold medal at the 2011 International Monde Selection and Quality Awards.
Carling Black Label has evolved over time to become the beer brand that represents the values of South African men from all walks of life and recognises them as champions for their drive and commitment to achieve great things. These are the everyday champions who take on life and win. These are the champion men who deserve the reward of a beer that’s full-bodied, well-rounded and satisfying; a champion beer.
Champion Men Deserve Champion Beer
ABV: 5.5% Energy: 165 kJ/100ml
Sponsorships:
- Pool
- Associate sponsor of Rocking the Daisies 2011
- Premier Sponsor of the Carling Black Label Cup between Kaizer Chiefs and Orlando Pirates
- Associate Sponsor of Varsity Cup Rugby
- Associate Sponsor of Orlando Pirates Football Club
- Associate Sponsor of Kaizer Chiefs Football Club
Carling Black label is available in the following packs:
- 330ml returnable bottle
- 330ml can
- 340ml non-returnable bottle
- 440ml can
- 750ml returnable bottle
- Draught in selected outlet
Links:
Carling Black Label Website
Carling Black Label YouTube page
Carling Black Label Facebook page
