Marketing
Marketing is responsible for the brand positioning of each of the company’s 10 beer and 5 flavoured alcohol drinks.
This department specifically focuses on understanding the market and researching who consumers are, and what it is exactly that they want. Based on this knowledge, we build our brands by developing advertising campaigns and promotions for our trade and end consumers through the appropriate media channels and brand activation.
By maximising the potential of our brands, developing innovative new brands, and introducing our international brands into SA, we ensure that our products are the first choice of consumers. Our marketing talent drives SAB’s commitment to being a brand-led and consumer-facing business.
Qualifications: An undergraduate degree or Diploma in Marketing, Communication and Media
